Why Marketers Should Care About Live Events
I met my friend Neal Foard for coffee last week. We’ve been friends for almost 25 years. He’s been an advertising creative director, a head of marketing and more recently, a wildly popular TikTok storyteller. He and I have collaborated on all sorts of projects over the time we’ve known each other, from TV commercials to TED talks. I respect his wise point of view so much. When Neal said, “We should make some videos of your ideas,” who was I to say no?
He got out his iPhone right then and there and started asking me questions about community and live events. And what’s in those things for brands, organizations and businesses? Neal went home and cut this together that same night.
I’m grateful for Neal and his storytelling skills. And be sure to follow him on TikTok or Instagram.
