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We’re in Bentonville to see what’s working and what’s not

2 min readOct 23, 2025
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The Masterpiece trail in Bentonville

Our latest episode takes a hard look at Bentonville — how it became the epicenter of American cycling, and where it’s headed next. We were on the ground in Arkansas last week and sat down with three people who know the story better than anyone: Aimee Ross of Trailblazers, former pro cyclist and Bentonville resident Tim Johnson, and Scott King of the Runway Group. Together, they unpack what’s working, what’s changing and how much farther Bentonville can go with two wheels.

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Recording with Aimee Ross in the Ledger building

I’ve written about Bentonville before, and it’s one of the most interesting places I’ve been. That’s not only because I love bikes. What Northwest Arkansas has is a combination of jobs (Walmart, JB Hunt Transportation, Tyson Foods), education (University of Arkansas) and culture (both bikes and art). That’s a very rare recipe that exists in few places. I find it fascinating, and I hope you enjoy this episode.

Episode 4: Bentonville, Arkansas

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Apple Podcasts:

YouTube:

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Peter Abraham
Peter Abraham

Written by Peter Abraham

Founder, Abraham Content Marketing Studio

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