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Jul 27

The Nichification of Sports (and everything)

I grew up in the era of ABC’s Wide World of Sports. Back in the late ’70s there were only three network channels, and any televised sport happened only on ABC, NBC or CBS. That was it — no streaming, YouTube or cable TV. As a result, you could only…

Sports Media

4 min read

The Nichification of Sports (and everything)
The Nichification of Sports (and everything)

May 25

Pro cycling is hiding in plain sight: better ways to tell the story

Televised bike racing has been static for the last 50 years — what can be done to change it up and make race coverage more engaging? — Along with my colleague Steve Maxwell from The Outer Line, I wrote this last week for VeloNews: The Giro d’Italia’s mostly boring stage 3 painfully reminded fans of pro cycling’s lackluster and unimaginative television format. Inspiring scenery of Budapest, the Danube, and medieval castles may generate new tourism, and some…

Cycling

7 min read

Pro cycling is hiding in plain sight: better ways to tell the story
Pro cycling is hiding in plain sight: better ways to tell the story

Apr 27

American Bike Racing is Broken. Can it be Fixed?

Last weekend I drove out to the City of Redlands to watch a stage of the venerable Redlands Classic stage race. It’s one of the longest-running bike races in the country. Started by the former mayor and some volunteers after the 1984 Los Angeles Olympics, it was a tool to…

Cycling

10 min read

American Bike Racing is Broken. Can it be Fixed?
American Bike Racing is Broken. Can it be Fixed?

Apr 13

Maximizing Blog Post Reach: An 8-Step Plan

My brother John called me the other day asking for advice about getting a blockchain-related blog post out into the world. Since I’ve been blogging for a long time on various platforms, I had some specific thoughts on how he should proceed. Once I took him through my process, he…

Marketing

6 min read

Maximizing Blog Post Reach: An 8-Step Plan
Maximizing Blog Post Reach: An 8-Step Plan

Apr 7

Brand Building 101 for Events

Every brand or organization needs a point of view. That’s what drives the product, the community and the marketing. This also goes for any kind of event, whether it’s a business conference or a marathon. Here’s a guide to building the brand foundation for your event. What is a Brand…

Events

6 min read

Brand Building 101 for Events
Brand Building 101 for Events

Apr 4

Is this America’s Fastest Growing High School Sport?

I’ve wanted to check out a NICA race for a couple years. But between the pandemic and being busy, I had not made it happen. Until today, and I’m so glad I took the time to see it in person. NICA, in case you’re not aware, stands for National Interscholastic…

High School

6 min read

Is this America’s Fastest Growing High School Sport?
Is this America’s Fastest Growing High School Sport?

Mar 14

How to Start a College Cycling Team

I spent much of 2020 and most of 2021 collaborating with the first HBCU cycling team, at St Augustine’s University in Raleigh, North Carolina. The team was co-founded by Dr Mark Janas, a cycling enthusiast and professor at the SAU School of Business, Management and Technology. I saw first hand…

Cycling

3 min read

How to Start a College Cycling Team
How to Start a College Cycling Team

Feb 22

10 Life Lessons I Learned Interviewing People During the Pandemic

During 2020, when the world was coming to terms with COVID and how to manage lockdown, I did a series of interviews for my blog with friends and family. I called it Life During Lockdown. I wanted to see how they were getting by during that difficult time. I asked…

Pandemic

10 min read

10 Life Lessons I learned Interviewing People During the Pandemic
10 Life Lessons I learned Interviewing People During the Pandemic

Feb 4

Why Bentonville is America’s Next Boom Town

I spent last week in Northwest Arkansas for a few reasons: I wanted to watch the UCI Cyclocross World Championships in person, it was a good time to connect with friends in the bike community, and while there why not ride some of the epic Bentonville MTB trails? While I’d…

Arkansas

5 min read

Why Bentonville is America’s Next Boom Town
Why Bentonville is America’s Next Boom Town

Jan 10

The State of Gravel, Revisited

Exactly two years ago, I participated in a USA Cycling gravel summit. Along with the race directors from many of the biggest gravel races, I spent a few days in Bentonville, Arkansas talking through the most important issues facing this rapidly growing sector of cycling. When I got home, I…

Cycling

14 min read

The State of Gravel, Revisited
The State of Gravel, Revisited
Peter Abraham

Peter Abraham

Founder, Abraham Content Marketing Studio

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