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Peter Abraham
Peter Abraham

629 Followers

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Why Black Cycling is the Next Big Thing in Bikes

Last weekend I attended, for the second time, the All Clubs LA weekend in Long Beach, California. It’s three days of events — rides, seminars, a black tie gala — that welcome cycling clubs from all over. …

Cycling

7 min read

Why Black Cycling is the Next Big Thing in Bikes
Why Black Cycling is the Next Big Thing in Bikes
Cycling

7 min read


3 days ago

Five Bicycle Industry Trends

Last week I attended the Bicycle Leadership Conference in Dana Point, California. Run by non-profit People for Bikes, the event brings together not only bike business people but non-profits, vendor businesses and international brands. As someone who is relatively new to the bike business, this is just my third BLC…

Bicycles

6 min read

Five Bicycle Industry Trends
Five Bicycle Industry Trends
Bicycles

6 min read


Mar 13

Why You Should be Mentoring

Now that I’m well into my 50s, I’ve come to appreciate the value of mentorship. At this point in life, you — and I mean any of you — have so much wisdom to offer to someone younger. You can share any kind of learning, and I don’t see mentoring…

Mentoring

3 min read

Why You Should be Mentoring
Why You Should be Mentoring
Mentoring

3 min read


Jan 31

Brand Strategy 101

What is a brand? It’s not the logo, or the latest ad, or just the product itself. A brand is EVERYTHING; it’s the sum total of hundreds (or more) touch points. All of these things add up to something that a customer, or employee, or partner, or retailer thinks of…

Marketing

2 min read

Brand Strategy 101
Brand Strategy 101
Marketing

2 min read


Nov 2, 2022

Why I Opted Out of Twitter

It was Elon Musk’s tweet sharing homophobic misinformation about the attack on Nancy Pelosi’s husband. That was the last straw. Just two days after he purchased Twitter for $44 billion and one day after he assured advertisers publicly that the platform would not become a “free-for-all hellscape” under his leadership. …

Marketing

4 min read

Why I Opted Out of Twitter
Why I Opted Out of Twitter
Marketing

4 min read


Oct 15, 2022

Europe Goes Gravel. Sort of.

Last weekend the governing body of competitive cycling, the UCI, put on the first Gravel World Championships. And this is not to be confused with the original Gravel Worlds race held in Nebraska each year. In late 2019 and early 2020 I spent a few months (along with my friend…

Cycling

5 min read

Europe Goes Gravel. Sort of.
Europe Goes Gravel. Sort of.
Cycling

5 min read


Sep 6, 2022

Dark Clouds on the Horizon for Endurance Events

I’m up in Sun Valley, Idaho for the Rebecca’s Private Idaho gravel race. Started 10 years ago by Rebecca Rusch, RPI is a four-day stage race that people travel to from all over North America. This is my second year in a row at the event; last year I worked…

Climate Change

4 min read

Dark Clouds on the Horizon for Endurance Events
Dark Clouds on the Horizon for Endurance Events
Climate Change

4 min read


Aug 31, 2022

Why You Should Ride Your Bike in Europe

This summer our family went to Prague to visit our daughter Sadie, who’s graduated from college and moved to Europe to work as an English teacher. I decided to bring my bike, since I was tacking on a bike business-related work trip to London afterwards. I’d ridden bikes once before…

Cycling

4 min read

Why You Should Ride Your Bike in Europe
Why You Should Ride Your Bike in Europe
Cycling

4 min read


Jul 27, 2022

The Nichification of Sports (and everything)

I grew up in the era of ABC’s Wide World of Sports. Back in the late ’70s there were only three network channels, and any televised sport happened only on ABC, NBC or CBS. That was it — no streaming, YouTube or cable TV. As a result, you could only…

Sports Media

4 min read

The Nichification of Sports (and everything)
The Nichification of Sports (and everything)
Sports Media

4 min read


May 25, 2022

Pro cycling is hiding in plain sight: better ways to tell the story

Televised bike racing has been static for the last 50 years — what can be done to change it up and make race coverage more engaging? — Along with my colleague Steve Maxwell from The Outer Line, I wrote this last week for VeloNews: The Giro d’Italia’s mostly boring stage 3 painfully reminded fans of pro cycling’s lackluster and unimaginative television format. Inspiring scenery of Budapest, the Danube, and medieval castles may generate new tourism, and some…

Cycling

7 min read

Pro cycling is hiding in plain sight: better ways to tell the story
Pro cycling is hiding in plain sight: better ways to tell the story
Cycling

7 min read

Peter Abraham

Peter Abraham

629 Followers

Founder, Abraham Content Marketing Studio

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