PinnedPeter AbrahamWhy Black Cycling is the Next Big Thing in BikesBlack Cycling has hit the tipping point and is now poised to transform cycling at both the recreational and competitive levels.7 min read·Feb 9, 2023--2--2
Peter AbrahamWhy Marketers Should Care About Live EventsI met my friend Neal Foard for coffee last week. He got out his iPhone right there and made a video of our conversation.1 min read·Apr 9, 2024----
Peter AbrahamA Front Row Seat for the Growth of Women’s Bike RacingWomen’s pro racing is exploding. I wanted to see what European cycling looked like up close.7 min read·Mar 21, 2024--8--8
Peter AbrahamBoardroom insights from 10 years with a professional sports teamHere are three keys to our success at the Hoka NAZ Elite pro running team6 min read·Mar 7, 2024----
Peter AbrahamThe Olympic Trials: why they belonged to HokaOrlando was about the emergence of one brand as a cultural force in running, and the decline of another.5 min read·Feb 14, 2024----
Peter AbrahamThe Return of Regional Bike ManufacturingIn 2021, 76 million bicycles were manufactured in China. Can we get some of that to come back?9 min read·Dec 19, 2023--8--8
Peter AbrahamContinuous Glucose Monitors: Your Secret Weapon for Blood Sugar ControlI spent six weeks with CGMs, including blood tests before and after. Here’s what I learned.6 min read·Nov 9, 2023--3--3
Peter AbrahamCustomer Research: What is it and How to do itHere’s a video of the recent workshop I led with research pros Ed Cotton and Eve Ejsmont.2 min read·Sep 16, 2023----
Peter AbrahamOutdoor Businesses and ERTCERTC: what is it and who’s eligible?2 min read·Sep 11, 2023--1--1
Peter AbrahamFour Ways to Get Kids Racing Bikes in AmericaAre we doing the best job we can to grow cycling? If not, what could we do better?9 min read·Sep 1, 2023--1--1