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Peter Abraham
Peter Abraham

613 Followers

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Nov 2, 2022

Why I Opted Out of Twitter

It was Elon Musk’s tweet sharing homophobic misinformation about the attack on Nancy Pelosi’s husband. That was the last straw. Just two days after he purchased Twitter for $44 billion and one day after he assured advertisers publicly that the platform would not become a “free-for-all hellscape” under his leadership. …

Marketing

4 min read

Why I Opted Out of Twitter
Why I Opted Out of Twitter
Marketing

4 min read


Oct 15, 2022

Europe Goes Gravel. Sort of.

Last weekend the governing body of competitive cycling, the UCI, put on the first Gravel World Championships. And this is not to be confused with the original Gravel Worlds race held in Nebraska each year. In late 2019 and early 2020 I spent a few months (along with my friend…

Cycling

5 min read

Europe Goes Gravel. Sort of.
Europe Goes Gravel. Sort of.
Cycling

5 min read


Sep 6, 2022

Dark Clouds on the Horizon for Endurance Events

I’m up in Sun Valley, Idaho for the Rebecca’s Private Idaho gravel race. Started 10 years ago by Rebecca Rusch, RPI is a four-day stage race that people travel to from all over North America. This is my second year in a row at the event; last year I worked…

Climate Change

4 min read

Dark Clouds on the Horizon for Endurance Events
Dark Clouds on the Horizon for Endurance Events
Climate Change

4 min read


Aug 31, 2022

Why You Should Ride Your Bike in Europe

This summer our family went to Prague to visit our daughter Sadie, who’s graduated from college and moved to Europe to work as an English teacher. I decided to bring my bike, since I was tacking on a bike business-related work trip to London afterwards. I’d ridden bikes once before…

Cycling

4 min read

Why You Should Ride Your Bike in Europe
Why You Should Ride Your Bike in Europe
Cycling

4 min read


Jul 27, 2022

The Nichification of Sports (and everything)

I grew up in the era of ABC’s Wide World of Sports. Back in the late ’70s there were only three network channels, and any televised sport happened only on ABC, NBC or CBS. That was it — no streaming, YouTube or cable TV. As a result, you could only…

Sports Media

4 min read

The Nichification of Sports (and everything)
The Nichification of Sports (and everything)
Sports Media

4 min read


May 25, 2022

Pro cycling is hiding in plain sight: better ways to tell the story

Televised bike racing has been static for the last 50 years — what can be done to change it up and make race coverage more engaging? — Along with my colleague Steve Maxwell from The Outer Line, I wrote this last week for VeloNews: The Giro d’Italia’s mostly boring stage 3 painfully reminded fans of pro cycling’s lackluster and unimaginative television format. Inspiring scenery of Budapest, the Danube, and medieval castles may generate new tourism, and some…

Cycling

7 min read

Pro cycling is hiding in plain sight: better ways to tell the story
Pro cycling is hiding in plain sight: better ways to tell the story
Cycling

7 min read


Apr 27, 2022

American Bike Racing is Broken. Can it be Fixed?

Last weekend I drove out to the City of Redlands to watch a stage of the venerable Redlands Classic stage race. It’s one of the longest-running bike races in the country. Started by the former mayor and some volunteers after the 1984 Los Angeles Olympics, it was a tool to…

Cycling

10 min read

American Bike Racing is Broken. Can it be Fixed?
American Bike Racing is Broken. Can it be Fixed?
Cycling

10 min read


Apr 13, 2022

Maximizing Blog Post Reach: An 8-Step Plan

My brother John called me the other day asking for advice about getting a blockchain-related blog post out into the world. Since I’ve been blogging for a long time on various platforms, I had some specific thoughts on how he should proceed. Once I took him through my process, he…

Marketing

6 min read

Maximizing Blog Post Reach: An 8-Step Plan
Maximizing Blog Post Reach: An 8-Step Plan
Marketing

6 min read


Apr 7, 2022

Brand Building 101 for Events

Every brand or organization needs a point of view. That’s what drives the product, the community and the marketing. This also goes for any kind of event, whether it’s a business conference or a marathon. Here’s a guide to building the brand foundation for your event. What is a Brand…

Events

6 min read

Brand Building 101 for Events
Brand Building 101 for Events
Events

6 min read


Apr 4, 2022

Is this America’s Fastest Growing High School Sport?

I’ve wanted to check out a NICA race for a couple years. But between the pandemic and being busy, I had not made it happen. Until today, and I’m so glad I took the time to see it in person. NICA, in case you’re not aware, stands for National Interscholastic…

High School

6 min read

Is this America’s Fastest Growing High School Sport?
Is this America’s Fastest Growing High School Sport?
High School

6 min read

Peter Abraham

Peter Abraham

613 Followers

Founder, Abraham Content Marketing Studio

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