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Peter Abraham
Peter Abraham

651 Followers

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Why Black Cycling is the Next Big Thing in Bikes

Last weekend I attended, for the second time, the All Clubs LA weekend in Long Beach, California. It’s three days of events — rides, seminars, a black tie gala — that welcome cycling clubs from all over. …

Cycling

7 min read

Why Black Cycling is the Next Big Thing in Bikes
Why Black Cycling is the Next Big Thing in Bikes
Cycling

7 min read


6 days ago

Customer Research: What is it and How to do it

I’ve been leading an infrequent series of free Zoom workshops, and I recently brought my friends Ed Cotton and Eve Ejsmont together to teach us how to do customer research. In my experience, most organizations (businesses, non-profits, schools, government agencies, you name it) do not spend enough time understanding…

Marketing

2 min read

Customer Research: What is it and How to do it
Customer Research: What is it and How to do it
Marketing

2 min read


Sep 11

Outdoor Businesses and ERTC

STOP THE PRESSES: The ERTC program has been temporarily paused (as of 9.15.2023). Will share more information when I have it. Last year my friend Adam Weiss called me to ask if I had heard about this arcane government program that was refunding certain companies up to $26,000 per employee…

Ertc

2 min read

Outdoor Businesses and ERTC
Outdoor Businesses and ERTC
Ertc

2 min read


Sep 1

Four Ways to Get Kids Racing Bikes in America

In July I drove 45 minutes South the the VELO Sports Center in Carson, CA to spectate at the USA Cycling Track National Championships. I wanted to root for local athlete and friend Chloe Patrick…

Cycling

9 min read

Four Ways to Get Kids Racing Bikes in America
Four Ways to Get Kids Racing Bikes in America
Cycling

9 min read


Aug 24

This is the Best Bike Race in North America

Last weekend I rode in the SBT GRVL event for the third time. I keep coming back because the event is so good. But what does that mean exactly? What’s the draw of a “good” race? Which series of factors add up to make an event special rather than just…

Cycling

5 min read

This is the Best Bike Race in North America
This is the Best Bike Race in North America
Cycling

5 min read


Jun 21

Why Accessible Bike Racing Matters

Over the past year, I’ve been visiting local criterium races around Los Angeles. Not just the kind that happen on Sundays, which have primes and pro fields and prize money, but also the weeknight variety. The kind of events you show up to every week for great workout that is…

Cycling

4 min read

Why Accessible Bike Racing Matters
Why Accessible Bike Racing Matters
Cycling

4 min read


Apr 24

What I Learned at the Sea Otter Classic

I spent much of last week up at the venerable Sea Otter Classic bike event working with 4iiii Power Meters and other clients. Held at the Laguna Seca race track in Monterey, CA, it’s one of the oldest and biggest bike festivals in the world, with dozens of mountain bike…

Bicycles

7 min read

What I Learned at the Sea Otter Classic
What I Learned at the Sea Otter Classic
Bicycles

7 min read


Mar 21

Five Bicycle Industry Trends

Last week I attended the Bicycle Leadership Conference in Dana Point, California. Run by non-profit People for Bikes, the event brings together not only bike business people but non-profits, vendor businesses and international brands. As someone who is relatively new to the bike business, this is just my third BLC…

Bicycles

6 min read

Five Bicycle Industry Trends
Five Bicycle Industry Trends
Bicycles

6 min read


Mar 13

Why You Should be Mentoring

Now that I’m well into my 50s, I’ve come to appreciate the value of mentorship. At this point in life, you — and I mean any of you — have so much wisdom to offer to someone younger. You can share any kind of learning, and I don’t see mentoring…

Mentoring

3 min read

Why You Should be Mentoring
Why You Should be Mentoring
Mentoring

3 min read


Jan 31

Brand Strategy 101

What is a brand? It’s not the logo, or the latest ad, or just the product itself. A brand is EVERYTHING; it’s the sum total of hundreds (or more) touch points. All of these things add up to something that a customer, or employee, or partner, or retailer thinks of…

Marketing

2 min read

Brand Strategy 101
Brand Strategy 101
Marketing

2 min read

Peter Abraham

Peter Abraham

651 Followers

Founder, Abraham Content Marketing Studio

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