PinnedPeter AbrahamWhy Black Cycling is the Next Big Thing in BikesBlack Cycling has hit the tipping point and is now poised to transform cycling at both the recreational and competitive levels.Feb 9, 20233Feb 9, 20233
Peter AbrahamThe Bicycle is the Best Cultural Bridge Ever CreatedWhen you meet another bike person, it’s like a dating app match, and you connect via specific shared personality traits.Oct 41Oct 41
Peter AbrahamVirtual Cycling: How Zwift Changed the Way I TrainI still love riding outdoors, but Zwifting is now a key part of my training. Here are the five reasons why.Aug 7Aug 7
Peter AbrahamWhy Marketers Should Care About Live EventsI met my friend Neal Foard for coffee last week. He got out his iPhone right there and made a video of our conversation.Apr 9Apr 9
Peter AbrahamA Front Row Seat for the Growth of Women’s Bike RacingWomen’s pro racing is exploding. I wanted to see what European cycling looked like up close.Mar 216Mar 216
Peter AbrahamBoardroom insights from 10 years with a professional sports teamHere are three keys to our success at the Hoka NAZ Elite pro running teamMar 7Mar 7
Peter AbrahamThe Olympic Trials: why they belonged to HokaOrlando was about the emergence of one brand as a cultural force in running, and the decline of another.Feb 14Feb 14
Peter AbrahamThe Return of Regional Bike ManufacturingIn 2021, 76 million bicycles were manufactured in China. Can we get some of that to come back?Dec 19, 20238Dec 19, 20238
Peter AbrahamContinuous Glucose Monitors: Your Secret Weapon for Blood Sugar ControlI spent six weeks with CGMs, including blood tests before and after. Here’s what I learned.Nov 9, 20233Nov 9, 20233
Peter AbrahamCustomer Research: What is it and How to do itHere’s a video of the recent workshop I led with research pros Ed Cotton and Eve Ejsmont.Sep 16, 2023Sep 16, 2023
